Why subscribe?

I share the real, behind-the-scenes of building a brand, raising a family, and living what I think is a beautiful, intentional life — with plenty of fashion + beauty finds along the way. Think New England roots, travel moments, founder highs and lows, and everything in between.

When you subscribe, every post comes straight to your inbox (no spam, no noise — just me, popping in when I have something worth sharing). You’ll also get access to the full archive, exclusive content, and a community of thoughtful, like-minded women navigating life with heart.

The Founder Files

Go deeper with a paid subscription

If you’ve ever wondered what it really looks like to build a brand from scratch while raising a family, this tier is for you. I share the full story — the hard decisions, behind-the-scenes business moves, the lessons I’ve learned (and am still learning), and how I try to lead with intention, even when things feel messy.

Paid subscribers get access to exclusive posts on the founder journey, working with my husband, building a team, navigating growth, tariffs, pivots — all the things I wish someone had shared with me when I started.

Your support here means the world. It allows me to keep showing up honestly, and to keep creating content that’s thoughtful, unfiltered, and helpful — for anyone building something of their own or just craving a deeper connection.